This article discusses the effectiveness of location-based marketing, particularly for mobile device users. This type of marketing uses geo-filters and geo-fencing. As a result, marketers can reach more mobile device users more targeted. Here are some ways location-based marketing can benefit your marketing efforts.

Geo-Filters are a Form of Location-Based Marketing.

Today, many social media platforms such as Facebook, Twitter, Instagram, and Snapchat allow marketers to place geo-filters on photos. The geo-filters enable consumers to share their pictures with friends and followers based on their location. As such, geo-filters are a form of location-based marketing and can be highly effective. These ads are engaging and encourage users to share geo-filtered images. By doing so, the marketers can increase brand awareness in the geo-tagged area. Navigate to this link to learn more about location-based marketing.

Location-based marketing can effectively generate new customers and capture existing ones. In addition to driving traffic to a website or store, geo-filters can be an effective marketing strategy for various industries. For example, restaurants can use geo-filters to generate interest in their products in the food world. They can also be used to promote their location, raise awareness about an event, or create an enticing environment for customers.

It Can Be Augmented with Geo-Fencing

Location-based marketing and geo-fencing are potent ways to reach consumers. Mobile phones are increasingly sophisticated, and geofencing allows advertisers to target specific audiences. With 92% of consumers using smartphones, geofencing is available. Once a mobile device enters a geofence, an advertising campaign will be triggered.

In addition to improving campaign performance, geofencing can help marketers refine their audiences and improve their messaging. It can help refine audience segments, increase response rates, and measure the effectiveness of marketing messages. It can also help marketers optimize brick-and-mortar performance, including ad copy and CTAs. By targeting a particular area, geofencing can give marketers a deeper understanding of what type of consumers are interested in a specific product or service.

For example, the Burger King Whopper Detour campaign generated more than one million app downloads and a massive number of mobile apps. Another excellent example of geofencing marketing is Sephora’s store companion feature. The companion app notifies customers when a specific purchase history, limited offers, and store news is made. Using location-based marketing, Sephora makes it easier to target customers and reach a target audience.

It Can Be Used in CPV Models.

The concept of location-based marketing has proven to be a successful way to boost brand visibility and sales. It can also be used in conjunction with CPV models. And has launched a mobile ad model with a “cost per visit” (CPV) validation by Placed. With this model, mobile marketers will only be asked to pay if their advertisements result in visits to their locations or stores. In addition to simplifying the buying process, and will take the risk of the campaign’s performance, allowing marketers to focus on making more profitable campaigns.

Currently, available CPV models rely on panel-based projections. While this is fine for directional insights, it is less than ideal for estimating precise visitation numbers. Panels measure only a tiny portion of the total visits. Therefore, advertisers are charged based on projected visits instead of actual visits. Hence, most reported visits are in reality projections and not virtual visits.

It Removes Barriers to Sales.

By combining social interactions and shopping, inner cities provide an increased business base and attractiveness for retailers. These urban locations are socially relevant but must be protected as shopping hubs. Location-based services can help preserve this vital feature. However, the value of location-based services depends on the overall experience for the customer. Therefore, the value of location-based services must be high to be effective. While the weight of location-based services may be challenging to quantify, it is essential to evaluate the customer experience.

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