You’ve probably heard that comparison shopping is the best way to save money. But what are the actual benefits of comparison shopping? This article will discuss some of the most common reasons to compare prices. It’s also a great way to save money on everyday purchases, like groceries, sweaters, and other expensive items. Every dollar you save can go a long way – for retirement, a dream vacation, or a rainy day.
Social proof
Using awards as social proof is a powerful marketing technique how to master the art of comparison shopping. Displaying awards such as the Kelly Blue Book Award prominently on a website builds credibility and trust. Research has shown that 92% of consumers trust earned media and that user-generated content influences their purchasing decisions. In addition, people trust the opinions of others more than brands. Those are all strong reasons to use social proof when comparing shopping. But it’s not just brands that can benefit from this strategy.
If your competitors are using social proof as a marketing strategy, make sure to use it wisely. Celebrity endorsements highly influence people. People tend to trust the opinion of thought leaders and experts more than products without such endorsements. People also trust retailers with certifications such as the Better Business Bureau or Norton logo. And because the link between social proof and popularity is intuitive, you should leverage social proof insights throughout the webshop.
Trust badges
There are several ways to increase trust, from placing an image of a trustworthy source on your website to allowing visitors to use a free trial. Even if it takes a little time and money, adding a trust badge can increase conversions and encourage customers to make a purchase. Here are some simple ideas for adding these badges to your website. First, use a trust badge from a reputable source, such as PayPal or Shopify.
Although SSL site seals are the best way to ensure the security of your website, some providers have their privacy and security standards and will give you badges if they meet these standards. Third-party badges like TRUSTe are also helpful for increasing trust in an online store. According to a recent Baymard Institute study, one-fifth of online shoppers abandon their carts due to payment options. A trust seal can improve conversions by showing that the store uses trusted payment methods.
Product specs
When comparing products, one of the first things to consider is the specifications of each one. These specifications help define a product’s capabilities. For instance, the resolution of a TV set is a measurable criterion for how well it can handle the image without eye strain. The horizontal axis on a Kano diagram reflects this metric. Therefore, a comparison of the two television sets should consider these specifications.
While these deciding factors will vary depending on your audience, providing key details of each product, including reviews, ratings, and warranties, is vital. Highlight features that make one product superior to another. Make sure to emphasize features that make one product better than the other. Make sure that you use plain English when describing each product. A table is an excellent way to compare two products. For the feature descriptions, use simple words and concise features. List similar features first, followed by exclusive or unique features.
Shipping costs
While shipping costs may not seem to be of major concern, they can have a huge impact on the overall cost of an item. The price of shipping a single item may be more than double the cost of the item itself, and miscalculating the shipping cost can cost you big money. To reduce this friction, compare shipping costs and prices of different companies. A few things to remember when comparison shopping:
Shipping costs vary greatly between online sellers. A low-priced item can cost up to three times as much as it does to ship, discouraging consumers. Make sure the shipping costs are included in the item’s price and take the time to compare shipping prices. Don’t rush shipping, as rushed deliveries will likely lead to increased costs. This can cause buyers to abandon their shopping carts, so you’ll want to consider shipping costs when comparison shopping.
Sites that compare options
Comparison shopping websites are like search engines that show products side by side, ranked by price. Unlike traditional search engines, these sites require payment and submit required content. They often feature reviews of products as well as customer feedback. In comparison shopping, the reviews are secondary to price. It is important to note that these comparison sites differ from search engines in other ways. Here are examples of how a comparison shopping site works.
Price comparison sites can crawl the web, gathering product information from different retailers. They do this automatically by scraping the web pages of reputable retailers and matching the prices to a central database. The difference between a price comparison site and an actual store is that price comparison sites don’t consider shipping costs, return/refund policies, and sales tax. Nevertheless, many shoppers still turn to a comparison shopping site before buying a product.
